'The Hair Appointment' Is a Gorgeous Photo Series Showing the Beauty of Black Hairstyling
The latest from Josef Adamu and his creative platform Sunday School will leave you in awe.
Nigerian-Canadian artist Josef Adamu and his platform Sunday School have been bringing the heat with quality, stunning projects since we touched base with him in April.
The latest from Sunday School is a photo series entitled The Hair Appointment that was shot on location in a home and at Alima's Hair Salon and Slayed in Braids in Brownsville, Brooklyn. As Adamu says in his explainer, "The Hair Appointment was a visual series curated to demonstrate the beauty of hairstyling as a process, a lifestyle, and an overall experience. Our team used this opportunity to offer our visual perspective of hair braiding and everything that coincides."
He continues:
"Additionally, we captured an intimate hair braiding session from a family home, displaying the location flexibility of hair braiding and the emotions that come with it. As a team, we felt it was essential to show children as key components to the process. Whether they're physically learning the hair braiding routines, running around the shop, or simply getting their hair done, they add a strong element to the environment as a whole."
You'll notice that each time Sunday School drops a project, Adamu goes in detail about the creative process from beginning to end—and it's rightfully intentional.
"The feeling of transparency throughout the creative process is important because not only does it build trust amongst team members, it also inspires others to do the same," he tells OkayAfrica via email. "As a team, we actually encourage transparency because it keeps the process authentic. The vulnerability is known to make most feel uneasy, though it is often received as bold and respected by others because no creative process is free from flaws. Be open, be unapologetically yourself, it is all apart of the story!"
Take a look at our favorite shots from The Hair Appointment below, shot by photographer Jeremy Rodney-Hall. For the full visual series, click here.
Credits: Director/Producer—Josef Adamu || Photographer—Jeremy Rodney-Hall || Videography—Sooflight || Co-Producer—Helena Koudou || Wardrobe Styling—Habibat Adetonwa-Julmat || Makeup—Ernest Robinson || Talent—Taylor, Yohana, Idayat, Aziza, Hamzia, Zakia, Jackie