Amazon, the world's largest e-commerce company, is set to disrupt the Nigerian e-commerce market when it launches in the country in April 2023. Amazon will compete with Konga and Jumia, the two dominant players in the Nigerian e-commerce space, when it launches.

According to a report by Business Insider, the company will be expanding to five countries across Africa, Europe, and South America, while maintaining its base in the United States. The five countries are Belgium, Chile, Colombia, Nigeria, and South Africa.

Amazon, which currently operates in 20 countries, is focusing on long-term growth as it expands its US-based operation.

According to the report, this could increase competition for local e-commerce companies operating across Africa, as well as Mercado Libre, a leading online marketplace in Latin America.

According to the report, every country intends to launch their own marketplace and use Amazon's fulfillment service, "Fulfillment by Amazon." According to the report, Amazon's prime membership program will be available in Belgium at launch, with other countries following suit shortly after.