Talking Fashion With Literary elegance
From ‘Purple Hibiscus’ to style icon, Chimamanda Adiche has certainly crafted a space for both fashion and literary culture to cohabit in equal measure. Inspired by the buy home products to grow the Naira campaign of the Buhari administration in 2016, Adiche launched a “Wear Nigeria” project patronising Nigerian fashion designers for her public appearances. With the aim to create more visibility for the fast growing and versatile community, designers like Gonzel Green, Lola Baej, Tnld Designs, Moofa Designs and many more featured on the big scenes courtesy of Adichie.
Pop stars are certainly no stranger to fashion and lifestyle, where it is considered a cultural norm. The Intellectual space is not one to have a fashion enthusiast sprinting to for inspiration. Adiche, however, has had no trouble huddling this stereotype, creating a new perspective of culture fusion for intellectuals . “Your love of fashion doesn’t have to be a metaphor for the consciousness of multiple metaphysical selves or something. Your love of fashion can just be your love of fashion,” she had said.
At the Dior 2017 Spring ready-to-wear collection, Adichie took her front row perch alongside fashion power players, a perfect vantage point to see Maria Grazia Chiuri’s debut female-empowered designs for which she is very much the inspiration.