MessWithLancôme Lagos Event

Lancôme’s bold #MessWithLancôme campaign recently was officially launched in Lagos, with a vibrant event that hosted beauty influencers and makeup lovers to experiment with bold, messy makeup looks in line with the campaign’s “no rules” approach. Held at Jewel Aieda in Lekki, the event opened with a speech from Joe Zakour, Lancôme Marketing Manager, who set the tone by diving into the heart of the #MessWithLancôme campaign.

He highlighted the importance of self-expression and creativity, encouraging everyone to experiment with bold, imperfect, and unpredictable looks—an attitude that aligns perfectly with Lancôme’s celebration of individuality. Guests enjoyed a range of interactive activities that captured the campaign’s playful spirit. A key highlight was the “Mess-terclass,” led by makeup artist Anita Adeoye, where attendees used Lancôme products to create daring, messy looks. Beyond the makeup stations that allowed attendees to experiment with products, the venue was filled with interactive zones to keep the energy high. Guests were fully immersed in the Lancôme experience, with every detail and interaction thoughtfully designed to reflect the essence of the #MessWithLancôme campaign.