Nigerian rapper and music icon, Reminisce, has sparked a critical conversation about the current state of the music industry. Speaking on the popular I Said What I Said podcast, the rapper lamented that financial investment, rather than musical quality, now dictates the success of songs in the industry.

Reminisce highlighted how the game has shifted in recent years, with marketing budgets becoming the driving force behind what is considered a hit. He remarked, “The game has now changed to another phase. The phase where you now have to spend money to get hits. Money now produces hits, not music anymore. That’s the phase we are in now. Whatever song you see [popping], go ask what the marketing budget was. That’s what determines how big a song is. It’s no longer just music anymore.”

Reminisce’s statement captures a growing sentiment among music enthusiasts and industry insiders who have noticed a shift in focus from artistry to strategy. The advent of social media and streaming platforms has revolutionized how music is consumed and marketed, often putting more emphasis on visibility and virality than lyrical depth or originality.

In this “money-first” era, artists with substantial financial backing can afford aggressive promotions, collaborations, and high-quality music videos that help their songs dominate airwaves and playlists. While this approach has created opportunities for global exposure, it has also sparked concerns about the diminishing value of authentic artistry in favor of commercial success.

Opinion: Can Quality and Budget Coexist?

Reminisce’s comments raise an important question: has the soul of music been replaced by savvy marketing? While it’s true that significant investment can elevate a song’s reach, the essence of great music has always been its ability to connect deeply with listeners, irrespective of the budget.

Artists like Asa, Burna Boy, and Adekunle Gold have shown that it is possible to balance quality music with strategic promotion. Their success stories prove that while money plays a role, timeless music that resonates with audiences can still thrive.

Yet, the reality remains—an increasingly competitive market means even the most talented artists need a strong marketing push to stay relevant. The challenge is finding that sweet spot where artistry and strategy coexist harmoniously.

Final Thoughts

Reminisce’s candid take is a wake-up call to both artists and the industry. As fans, we hold the power to demand and celebrate music that moves us, not just music that trends. And for artists, the message is clear: while money might get your foot in the door, it’s the authenticity and quality of your craft that will leave a lasting legacy.

What do you think? Is the music industry losing its authenticity, or is this just an evolution of the business? Share your thoughts in the comments below!