Former Big Brother Naija housemate, Natacha Anita Akide, popularly known as Tacha, has shed light on the reasons behind her recent relocation to the United Kingdom. The reality TV star and influencer disclosed her decision in a candid interview with British media personality Madame Joyce, highlighting the financial and professional realities of the Nigerian influencing industry.

According to Tacha, her move abroad was not a rejection of opportunities in Nigeria but a natural progression in her career.

“I relocated to the UK because I have conquered the whole of the Nigerian market,” she said. However, Tacha emphasized that her relocation does not mean she has closed the door on Nigerian deals. “If the offer is good, why not?” she added.

The Reality of Influencing in Nigeria

Tacha revealed the financial challenges within the Nigerian influencing scene, noting that the lucrative façade often hides an underwhelming reality.

“The influencing scene in Nigeria looks so beautiful, but behind the scenes, it’s not as beautiful as it seems because the money is poor,” Tacha explained.

She compared the current pay scale to her early post-BBNaija days, noting that despite inflation and changing economic realities, influencer fees have remained stagnant.

“Someone would pay you N6 million, that’s around $3,000, for you to influence for six months and post two videos a month. The fee was the same when I left the Big Brother Naija show in 2019, but it made sense then. At least, you could book a plane ticket with it. But right now, $3,000 is nothing,” she lamented.

Opinion: The Evolution of Influence

Tacha’s revelations highlight the evolving dynamics of social media influence in Nigeria and the broader African market. While the industry has grown in visibility, the economic realities for influencers remain challenging, particularly as inflation and global economic shifts diminish the value of local currency earnings.

Her move to the UK could be seen as a strategic step to tap into a more stable and potentially lucrative market. It also underscores the need for Nigerian brands to reassess the compensation structure for influencers, especially those with global appeal and significant reach.

Final Thoughts

Tacha’s journey from a BBNaija star to an international influencer reflects her ambition and adaptability. Her relocation may inspire other influencers to think globally and advocate for better value in their home markets.

As she embarks on this new chapter, Tacha’s insights into the Nigerian market serve as a reminder of the importance of fairness and innovation in the business of influence.