Talk Talk Nigeria

View Original

Terry Apala Credits Wizkid for Career-Changing Collaboration

Nigerian singer Terry Apala has heaped praise on Grammy-winning Afrobeat artist Wizkid, acknowledging the transformative impact of their collaboration on the remix of his song Apala Disco. In a recent interview with Pulse, Apala detailed how Wizkid’s involvement saved him millions in promotional costs and propelled his music career to new heights.

“It wasn’t my doing,” Apala revealed. “Wizkid just decided to help me, seeing that I’ve been struggling in the music industry for long. He changed my entire career with just one verse.”

The collaboration, which also featured Seyi Vibez and DJ Tunez, marked a turning point for Apala, whose unique fusion of traditional Apala music with modern Afrobeat has long set him apart in the Nigerian music scene.

The Wizkid Effect: Beyond Music, A Movement

Wizkid’s influence transcends music; his presence on a track can single-handedly shift the trajectory of an artist’s career. For Terry Apala, the collaboration served as a "shortcut," sparing him the significant promotional expenses often required to make a hit. Apala likened Wizkid’s involvement to divine intervention, saying, “It’s like you’re planning to spend millions to promote your song, and Wizkid now jumped on the song; it will automatically reduce the promotion budget. That’s how God works.”

Opinion: Wizkid’s Role in Elevating African Artists

This story underscores Wizkid’s position as not just a music icon but a benefactor in the industry. By lending his star power to up-and-coming artists, he fosters a culture of growth and opportunity within Nigerian music. Terry Apala’s gratitude is a testament to Wizkid’s commitment to uplifting others, offering his platform as a springboard for deserving talents.

For Terry Apala, this collaboration is a powerful endorsement, spotlighting his innovative blend of traditional and contemporary sounds. It also illustrates the importance of established artists supporting emerging ones, creating a ripple effect that strengthens the industry as a whole.

As the Nigerian music scene continues its global ascent, stories like this highlight the collaborative spirit fueling its success. Wizkid’s gesture isn’t just a professional favor—it’s a reminder that greatness grows when shared. Terry Apala’s journey proves that one verse, when delivered by the right person, can change everything.