ccording to a statement, the deal will allow Flavour to leverage Warner Music’s global network and utilise its best-in-class A&R and marketing teams, “offering new opportunities for growth and collaboration.”.

An artist trading in a fusion of African rhythm, highlife and contemporary jazz, Flavour has amassed more than 1 billion views on YouTube and sold over five million albums

Commenting on the development, Flavour said: “I'm excited to be working with Warner Music and Africori on this latest chapter of my career. It’s important to me that I partner with a company that shares in my artistic vision, and that’s exactly what I have here!”

“Signing Flavour is a significant milestone in our plans for growth and development, and signifies our commitment to empowering world-class artists,” Warner Music Africa managing director Temi Adeniji said. “It’s artists like Flavour who will continue to shape the future of the African music industry.”