2024 was a watershed moment for MAC Cosmetics, highlighted by collaborations that brought beauty and fashion together in unprecedented ways. As a driving force behind creative and sustainable methods, MAC collaborated with top designers and memorable events, establishing itself as a pioneer in artistry and diversity.

The partnership series began on September 3 with the Lagos Canvas event. Mo Abudu pioneered the festival, which honored Lagos' vibrant culture via art, music, food, and fashion. MAC created bright, skin-focused makeup looks to enhance the models' inherent features and lend a polished touch to the vibrant runway show.


Later in the month, MAC collaborated with Banke Kuku to launch her highly anticipated SS25 Oceans Collection. The cooperation started with a two-day shoot in September.