Renowned Nigerian music executive and CEO of Kennis Music, Kenny Ogungbe, popularly known as Baba Keke, has shed light on the efforts made by the label to shield iconic singer 2Face Idibia, aka 2Baba, from the pitfalls of fame, particularly his reputation for womanizing.

Speaking on a recent episode of The Honest Bunch podcast, Ogungbe revealed that during 2Baba’s time at Kennis Music, the label took deliberate steps to limit his access to female admirers. However, after 2Baba parted ways with the label, their ability to influence his personal decisions diminished.

Reflecting on the singer’s early years, Ogungbe explained:

“When 2Face was with us [at Kennis Music], we prevented him from seeing girls. Girls came to look for him all the time, but we didn’t allow him to see any of them. But when he left our record label, there was nothing we could do about the situation anymore.”

Ogungbe also acknowledged the public scrutiny that followed 2Baba’s personal life during his post-Kennis years. Despite the controversies, he refrained from intervening, emphasizing that 2Baba was a mature man capable of handling his choices.

“Even when he became the butt of jokes for some comedians [for being a womanizer], I didn’t call him to question him because he’s a mature man. Every man has his cross,” Ogungbe added.

Opinion: Fame, Freedom, and the Complexity of Stardom

Ogungbe’s revelation offers a rare glimpse into the challenges of managing rising stars in the entertainment industry. For 2Baba, his immense talent and charisma naturally attracted attention, including the admiration of fans, particularly women.

The efforts by Kennis Music to protect him highlight the often-overlooked role that record labels play in safeguarding their artists—not just professionally but also personally. However, as Ogungbe rightly noted, there’s a limit to how much external control can influence an individual’s choices, especially once they step into their independence.

The Double-Edged Sword of Stardom

2Baba’s story is a testament to the double-edged nature of fame. While his music brought him adoration and accolades, it also thrust his personal life into the spotlight. His journey from a young superstar to a man navigating the complexities of relationships and fatherhood has been a source of both criticism and inspiration.

Redefining Responsibility

Baba Keke’s approach to 2Baba’s choices post-Kennis Music also underscores an important lesson: recognizing the limits of responsibility. As a mentor and record label boss, Ogungbe played his part in guiding 2Baba during his formative years in the industry. Beyond that, he respected 2Baba’s autonomy, acknowledging that every individual must navigate their path.

A Legacy Beyond the Controversy

Despite the controversies surrounding his personal life, 2Baba remains an icon in the African music scene. His ability to create timeless music and his eventual commitment to his wife, Annie Idibia, demonstrate growth and resilience.

Ogungbe’s insights remind us of the human side of celebrities—their struggles, choices, and the support systems that shape their journeys. As fans, it’s essential to celebrate their successes while understanding the complexities behind the headlines.

2Baba’s legacy continues to inspire, proving that even amidst personal challenges, an artist can remain a symbol of creativity and perseverance.