Nigerian Afrobeats star, Kizz Daniel, has revealed that he will not be holding any concert in Lagos this December, pointing to the current economic hardship as a major factor behind his decision.

The "Buga" crooner made this known during a late-night interactive session with fans on the social media platform X (formerly Twitter) on Friday. When a fan asked if Lagos could expect a concert this festive season, Kizz Daniel responded humorously, “Nah…[I] would rather do cho cho cho this December… Money no too dey Lagos this time.”

While his choice of words added a playful tone, his message hit home for many fans who are feeling the brunt of rising costs and reduced purchasing power in Nigeria’s commercial hub.

Economic Realities Hit the Entertainment Scene

Kizz Daniel’s response reflects a broader reality that even the glitz and glam of Nigeria’s entertainment industry are not immune to economic challenges. The festive season in Lagos is typically synonymous with back-to-back concerts, flashy events, and a vibrant nightlife. However, with inflation surging and many citizens struggling to make ends meet, the once-guaranteed December revelry appears to be under threat.

For artists like Kizz Daniel, the decision to skip a Lagos concert might be strategic. Hosting large-scale events requires significant investment, from venue costs to promotions and logistics. In a period where fans may prioritize essentials over entertainment, the risk of low ticket sales looms large.

The Fans’ Perspective

Kizz Daniel’s frankness struck a chord with many fans, sparking conversations about the realities of 2024’s economic climate. Some applauded his decision, seeing it as a practical and empathetic move, while others expressed disappointment, yearning for the joy that live music often brings amidst tough times.

One fan commented, “It’s sad that our favorite artists have to adjust their plans because of the economy. Lagos December without Kizz doesn’t feel right.” Another added, “He’s just being real. If people can’t afford tickets, why stress?”

Is This a Wake-Up Call for the Industry?

Kizz Daniel’s decision might inspire other artists to reconsider their end-of-year event strategies, focusing more on affordability and inclusivity. It also raises questions about how the entertainment industry can innovate in challenging times, perhaps through smaller, more intimate shows or virtual experiences.

While Lagosians may miss out on Kizz Daniel’s live energy this December, his statement resonates as a reflection of the times. As fans, it’s a moment to hope that brighter economic days will bring back the music and festivities we all cherish.

What do you think of Kizz Daniel’s decision? Would you have supported him if he hosted a concert? Share your thoughts!