If social media has revolutionised one thing, it’s how we discover new fashion brands. Scroll through Instagram, and you’ll find a treasure trove of labels catering to the modern woman’s chic and directional tastes. From vibrant prints to timeless silhouettes, these Instagram-famous brands are worth adding to your wardrobe for their unique offerings.

Rendoll

Founded in June 2019 by Nigerian Fashion and Beauty Entrepreneur Reni Abina, Rendoll is more than just a clothing brand—it’s a celebration of individuality and self-expression. Rendoll pieces, featured in esteemed publications like British Vogue and Harpers Bazaar, exude confidence, femininity, and body positivity. Each garment is meticulously crafted by skilled artisans, ensuring both quality and fair wages—a testament to the brand’s commitment to ethical fashion.

Kai Collective

@kaicollective

London-based Kai Collective, helmed by popular fashion blogger Fisayo Longe, has taken the fashion world by storm with its vibrant prints and distinctive silhouettes. The brand’s meteoric rise, from being featured on Beyoncé’s website to gracing the cover of ELLE, is a testament to its global appeal. The Gaia dress, a sheer kaleidoscope of colours, has become an iconic piece, earning Kai Collective a loyal following among fashion-forward women, particularly young Black women, seeking attainable luxury with a touch of wow factor.

Andrea Iyamah

@andreaiyamah

Since its inception in 2011, Andrea Iyamah has been synonymous with bold colours, modern femininity, and retro-inspired silhouettes. Drawing inspiration from travel and nature, each garment tells a story of adventure, authenticity, and cultural pride—an irresistible combination for the Andrea Iyamah woman who embodies spirit, mind, and style.