StarTimes seals LaLiga five-season broadcast deal

StarTimes has secured the non-exclusive broadcast rights for the Spanish topflight league, LaLiga EA Sports and LaLiga Hypermotion, for the next five seasons.

LaLiga EA Sports is the premier football league in Spain and is considered one of the top professional leagues in the world, featuring 20 teams.

Each season consists of 38 rounds with 10 matches per round, following a home and away format.

LaLiga also boasts the record for producing the most winners of both the Ballon d’Or and the FIFA World Player of The Year awards.

With this acquisition, StarTimes holds the rights to broadcast LaLiga EA Sports and LaLiga Hypermotion for the seasons spanning 2024/25, 2025/26, 2026/27, 2027/28, and 2028/29. The broadcast will be available in English, Portuguese and local languages, reaching audiences across all countries in sub-Saharan Africa.

Melcior Soler, LaLiga’s Audiovisual Director, stated, “Reaching our audience is essential for us, and partnering with StarTimes is key to deliver our best-in-class content to all our fans in the Sub-Saharian region.”

“We are thrilled to share the news of our successful bid for the LaLiga broadcast rights, securing access to one of the most prestigious football competitions globally. Football is at the heart of StarTimes’ sports content strategy, and this latest acquisition underscores our dedication to delivering top-notch football entertainment to our subscribers,” said Tiffany Shao, Sports Acquisition and Operation Director of StarTimes.