Trend forecasting firm Fashion Snoops unveiled color shifts for Fall/Winter 2024-2025.

F/W 24-25 COLOR SHIFTS RIVET/WWD

Color is in constant evolution.

Trend forecasting firm Fashion Snoops unveiled color shifts for Fall/Winter 2024-2025. Though the colors are impactful as a cohesive palette, the shifts reflect how color plays into new curiosities and interests that are capturing consumers’ attention.

Here, Joanne Thomas, Fashion Snoops director of color, and Hallie Spradlin, Fashion Snoops accessories assistant, describes three shifts to watch.

Lush Nightshades

With color names like Inky, Oxblood, Blue Palm, Twilight, Beetroot and Larimar—the theme’s anchor color—Lush Nightshades imagines what happens when the cosmos and tropics collide.

The “fantastical” photos of the galaxy released by NASA this summer spurred Lush Nightshades, which Spradlin described as the season’s evolution of jewel tones for the season. The glowing and glossy colors land “somewhere between deeply mystical hues and rich, vibrant brights,” she described.

The color shift “invites dark romanticism” in an elevated way. Inky acts as the season’s navy with a violet undertone. Larimar is an aquatic blue inspired by the stone with the same name. Blue Palm is a jade green that helps bring topical motifs into fall. Oxblood, a burnt, orange-tinted red, provides an update to classic holiday red. Twilight, a plum purple, evokes a sense of warmth and has a velvety appearance. Beetroot, a carry-over color from Spring/Summer 2024, rounds out theme.

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These “intense iterations” of familiar hues are ideal for “transforming bestselling items into emotional statement pieces,” Spradlin said. The rich shades are suitable for transitional assortments as well as for “evoking a sense of decadent glam for the holiday season” with high shine materials like duchess satin and velvet.

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Eerie Green

Fashion Snoop’s second color shift, Eerie Greens, enters a realm of the “weird and wonderous,” Thomas said.

“Eerie Greens represents a disruptive wave of engaging sour hues that will be essential in evoking newness for Fall/Winter 24-25,” she said.

With acidic and supernatural tones that shock the senses, the shift is a continuation of consumers’ interest in haunted, magical, and eccentric forces. “It’s like an Emerald City in another dimension. It’s like being transported to a stormy sky filled with the unnatural and off-putting,” Thomas described.

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Eerie Greens is Fashion Snoops’ first color shift dedicated to a single color family. Derecho is a grass green through a technological lens. Limelight is a glowing green. Sour Mint is an acidic pastel, while Wasabi is an exact dupe of the condiment. The shift also includes Thunder and Nimbostratus, a set of green-tinted gray colors pulled from a stormy sky.

Odd yarn textures that would feel warm in another color take on alien-like qualities in Eerie Greens. Thomas added that the colors work as well together as they do on their own. As pop colors, “they disrupt fantasies,” she said.

Described as a “traditional autumnal update” for F/W 24-25, Decadent Sediment is inspired by rich, earthy sediments that exude comforting warmth.

The color shift points to warm clays and honey hues playing a bigger role in product design. They are especially powerful as a base color for gender neutral items, Spradlin said.

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Decadent Sediment “oozes warmth.” Batten Wood is a saturated honey brown ideal for items that are intended to feel worn-in. Sundial, a vibrant yellow, ushers in an energizing pop that still feels like it comes from nature. Ludisia is a floral inspired pink with a dusty undertone. Egg Yolk, a burnished orange tint, oscillates between a statement color and tinted neutral.

With Winter Coral, F/W 24-25 sees a continuation of coral hues. Grounded and muted, Dusted Clay is a brick red that Spradlin said serves as a “great tinted neutral update for the season.”

Red, in general, is poised to be a key color for the season, she added.

Fresh material combinations are key to adding newness to the colors. For soft goods, Spradlin said explore slub, twisted and knotted novelty yarns as well as tweeds, cable knits and mohair blends. Feathers, plumes, and embroidery can also be used to emphasize texture.