Denim is more than just a wardrobe staple; it’s a fashion statement that speaks volumes about your personal style. However, with the many styles, cuts, and washes available, shopping for the perfect pair of jeans can feel like navigating a labyrinth.

And this is why we have put together this guide to help lead you through the denim jungle, ensuring that your next jeans purchase is nothing short of perfect.

UNDERSTANDING YOUR BODY TYPE

The key to finding your ideal jeans begins with understanding your body type. Are you an apple, pear, hourglass, or rectangle? Knowing this will help you choose a style that flatters your shape. High-waisted jeans are a godsend for hourglass figures, accentuating the waist and hugging curves in all the right places. Those with pear-shaped bodies may find bootcut or flared jeans more flattering as they balance the hip area. If you’re apple-shaped, consider straight-leg or boyfriend jeans for comfort and style. Rectangular body types can opt for skinny or slim-fit jeans to create an illusion of curves.

FABRIC MATTERS

The fabric of your jeans is as important as the fit. Look for a blend of cotton and elastane for that perfect stretch, which ensures both comfort and a flattering fit. Pure cotton denim is less forgiving and may lose shape over time. If you’re environmentally conscious, seek out brands that use sustainable and ethically sourced materials.

WASH AND COLOUR

The colour and wash of your jeans can drastically change their look and how you wear them. Darker washes offer a more formal look and are perfect for office wear or an evening out. Lighter washes are casual and great for daytime. If you’re adventurous, try coloured denim or jeans with unique washes and finishes.

THE IMPORTANCE OF RISE

The rise of jeans—where they sit on your waist—is crucial. High-rise jeans are on-trend and great for creating a seamless silhouette. Mid-rise jeans are universally flattering and a safe bet for any body type. Low-rise jeans, making a comeback from the early 2000s, can be tricky but work well for certain body types.

TRY BEFORE YOU BUY

This might seem obvious, but in the era of online shopping, it’s tempting to click ‘buy’ without trying on. Always try on multiple pairs to find the perfect fit. Jeans often look different on your body than on a hanger or a model. When trying on jeans, sit down, walk around, and move in them to ensure they’re comfortable and well-fitted.

TAILORING IS YOUR FRIEND

Don’t be disheartened if your dream jeans are not a perfect fit off the rack. Tailoring can work wonders. Shortening the hem, nipping the waist, or tapering the leg can transform an average pair into your dream jeans.

KNOW YOUR BRANDS

Each brand has its own unique fit and style ethos. Some are known for their vintage-inspired cuts, while others may specialise in contemporary, trend-led designs. Do your research and find brands that align with your style and fit your preferences. Don’t shy away from trying new brands; you might be pleasantly surprised.