The IT girl is that girl who has everyone’s eyes on her. She is confident, always looks good and has that certain je ne sais quoi. The Urban Dictionary defines her as “the girl that everyone wants to be. A large part of her attraction is her sense of style. She has her fashion game on point, constantly looking like she just stepped out of a fashion magazine, and what’s more, she makes it all look so effortless. If you’ve watched her closely trying to figure out what it is about her that sets her apart from the rest, look no further, THISDAY Style comes to the rescue—we studied the style of the most celebrated IT girls of today and have created a handy guide to get you started.

Cultivate a signature.

Yes. You have to have your style. Figure out what makes you stand out and look amazing and stick to it. But note that should never mean your style is predictable. Step out of your comfort zone from time to time with unique neck-breaking looks.

Yes, you woke up like that.

The most important rule is to make it look all effortless. Develop the ‘I woke up like this’ attitude. This is why it’s important not to look too put together. So, leave a detail undone—it could be messy, tousled hair, a carelessly half-tucked shirt, or a tote bag carried as an oversized clutch. Remember that ‘effortless’ is not just a catchword. It’s a way of life for the superlatively stylish.

Focus on Style and not fashion.

Focus on Style and not fashion. Any and everyone can dress head to toe in designer outfits and still not necessarily look good. Mix it up. It’s all about curating an enviable mash-up.

Be a step ahead of the crowd.