As the global fashion industry shifts towards more sustainable practices, Africa is not just keeping pace but is also leading the charge with innovation and cultural pride. Across the continent, several remarkable fashion brands are championing eco-friendly practices while also celebrating Africa’s rich heritage. Here’s a spotlight on seven sustainable fashion brands making waves in Africa:

1. This is Us – Nigeria

Founded in 2016 by Oroma Cookey-Gam and Osione Itegboje, This is Us has swiftly become a powerhouse in Nigeria’s fashion scene. Their secret? Seamlessly blending sustainability with style. The brand champions the use of locally sourced materials like Funtua cotton, which is grown and woven in Katsina State and dyed using ancient techniques at Kano’s Kofa Matar dye pits. The result? Stunning unisex pieces that are as ethical as they are beautiful.

2. Fia Factory – Nigeria

Founded in 2015 by the dynamic trio Funke (F), Ijeoma (I), and Abisose (A), FIA is where creativity meets sustainability. Known for their bold and quirky designs, FIA has redefined women’s fashion in Nigeria. Each piece is a vibrant fusion of prints designed to empower and inspire the wearer. Their commitment to sustainability shines through every stitch, making them a go-to for eco-conscious fashionistas.

3. Tongoro – Senegal

Tongoro, a 100% Made in Africa label, is the brainchild of stylist and visionary Sarah Diouf. Since its inception in 2016, Tongoro has been redefining fashion in Dakar, Senegal, with its elaborate and timeless pieces. The brand sources materials locally and trains local talents to meet international standards. With global A-listers like Beyoncé, Naomi Campbell, and Alicia Keys donning Tongoro, this brand is a shining example of African fashion on the world stage.

4. A A K S – Ghana

A A K S, founded by Akosua Afriyie-Kumi, is a beacon of sustainability in the Ghanaian fashion industry. Specializing in handcrafted raffia bags, A A K S is deeply committed to using natural materials and preserving traditional weaving techniques. The brand’s vibrant designs are a testament to its dedication to eco-friendly fashion and the celebration of African craftsmanship.

5. Dye Lab – Nigeria

Founded by Rukky Ladoja in 2021, Dye Lab is a small craft brand that has quickly captured the hearts of fashion enthusiasts. Drawing inspiration from the ancient tie and dye traditions of Western Nigeria, Dye Lab operates primarily on a pre-order basis to minimize waste. This brand’s commitment to sustainability is as colourful as its designs, making it a must-have in any eco-conscious wardrobe.

6.Kente Gentlemen – Côte d’Ivoire

Kente Gentlemen is more than just a fashion brand; it’s a movement dedicated to environmental conservation and ethical practices. Established in 2017, this Ivorian brand works hand in hand with local artisans to create unique pieces that blend modern designs with sustainable practices. Wearing Kente Gentlemen is not just a fashion statement; it’s a powerful expression of commitment to the environment and African craftsmanship.

7. Nkwo – Nigeria

Nkwo Onwuka, a sustainability expert, launched her eponymous brand in 2012, and it has been at the forefront of sustainable fashion ever since. Nkwo is driven by a mission to reduce textile waste, preserve local craft skills, and conserve natural resources. The brand’s use of locally sourced natural fibres, recycled denim, and post-consumer textile waste sets it apart as a true leader in sustainable fashion. Nkwo is not just a brand; it’s a movement towards a more conscious and eco-friendly future.