Nigerian music icon, D’banj, has credited American rapper and music executive Kanye West for playing a pivotal role in bringing Afrobeats to the global stage. Speaking on a recent episode of the Listen podcast, the “Koko Master” revealed how West’s appreciation for African music led to his and Don Jazzy’s groundbreaking record deal with West’s label, GOOD Music.

D’banj recounted his first encounter with Kanye West in Dubai, where the rapper expressed his fascination with Afrobeats. According to D’banj, Kanye’s curiosity about the genre stemmed from interactions with university students who introduced him to the sound.

“He was interested in the sound,” D’banj shared. “That was what gave us [Don Jazzy and me] the deal and the opportunity to be signed to his record label. Kanye is the first person [international artist] to buy into it [Afrobeats] and not just buy into it but take it to the next level.”

West’s admiration for the genre culminated in his cameo appearance in the music video for D’banj’s 2012 hit, Oliver Twist, a song that marked a significant milestone for Afrobeats on the international scene.

A Catalyst for Afrobeats’ Global Success

Kanye West’s involvement in Afrobeats was more than just a professional move—it was a cultural endorsement that helped shine a spotlight on the genre. His global influence and status in the music industry amplified the appeal of Afrobeats, paving the way for other Nigerian artists to gain international recognition.

Today, Afrobeats has grown into a global phenomenon, with artists like Burna Boy, Wizkid, and Tems achieving monumental success. But it’s crucial to acknowledge the early efforts of pioneers like D’banj and Don Jazzy, whose collaboration with Kanye West broke barriers and set the stage for the genre’s meteoric rise.

Opinion: Recognizing Early Visionaries

D’banj’s reflections serve as a reminder of the importance of visionaries in shaping the trajectory of a cultural movement. While today’s Afrobeats stars enjoy mainstream acclaim, it was the bold steps taken by artists like D’banj and the foresight of collaborators like Kanye West that helped elevate the genre to its current heights.

Kanye’s willingness to embrace and amplify African music underscores the power of cross-cultural collaborations in breaking down barriers and fostering mutual appreciation. It’s a testament to how music transcends borders, uniting people through rhythm and melody.

Conclusion

As Afrobeats continues to dominate charts and stages worldwide, it’s essential to celebrate the trailblazers who believed in its potential when it was still gaining traction. D’banj’s acknowledgment of Kanye West’s contribution is a poignant reminder of the collective effort behind the genre’s success.

From Oliver Twist to today’s global hits, Afrobeats is not just a sound—it’s a movement, and its journey owes much to those who dared to dream beyond borders.