Adéy Soile’s ‘More Than A Bloom’ International Women’s Day editorial is a celebration of feminine power

Adéy Soile’s ‘More Than A Bloom’ International Women’s Day editorial is a celebration of feminine power

Adey Soile is celebrating International Women’s Day today witha moving film and empowering editorial called 'More Than A Bloom'.

The film was produced by Lala Akindoju, the founder of Make It Happen Productions and told the story of eight women in various industries, showing us their day to day reality and what it takes to be a woman in business.

Happy International Women's Day Ladies! Here is Presenting The "MORE THAN A BLOOM" Campaign for International Women's Day. As a brand, we prides ourselves on supporting and striving to empower women to be the best versions of themselves and achieve all they can through our timeless pieces and message. Every year we run a campaign in partnership with respected women breaking grounds in their varying fields of work to honour women all over during the International Women's Day. This year we have partnered with an amazing group of super women who are breaking boundaries for the next generation; Funke Bucknor-Obruthe, Kemi Lala Akindoju, Vimbai Mutinhiri, Elizabeth Oputa, Vanguard Allure's Latasha Ngwube, Temilade Aduroja, Yagazie Eguare and of course their creative director Tinuade Soile. The theme for this year's collection is "More Than a Bloom" which means that women are more than just pretty roses/flowers, we are strong with deep roots able to lift up another. Alongside the campaign photos is a short film that depicts these women in their everyday working environment. The More than a Bloom collection by Adéy Soile will be sold throughout the Month of March and proceeds of sale will be donated to WARIF (Women At Risk International Foundation) a charity that supports the rehabilitation of young women who have suffered sexual and physical abuse. #adeysoile #wearadey #IWD #IWD2019 #Morethanabloom #pink Photocredit: @GazmaduStudios Makeup: @bemebeautystudio @jenniferumeh Hair: @hairbyugo Creative Direction: @lalaakindoju DBA: @kindredkreative Outfit: @adeysoile

636 Likes, 38 Comments - Adéy Soile (@adeysoile) on Instagram: "Happy International Women's Day Ladies! Here is Presenting The "MORE THAN A BLOOM" Campaign for..."

She is a Super Woman She is More Than A Bloom She is Kemi Lala Akindoju; an award winning actor and producer. She has featured in over 70 theatre productions and films around the world including MNET Africa's 'Tinsel', Tunde Kelani's 'Dazzling Mirage'. Kunle Afolayan's 'The CEO', Biyi Bandele's 'Fifty', 'Ishaya Bako's 'Royal Hibiscus Hotel' and Akin Omotoso's soon to be released 'The Ghost and the House of Truth'. In 2012 Akindoju formed part of the team selected to perform at the Theatre Royale Stratford East at the cultural Olympiad during the London Olympics. And it's her birthday guys, Happy Birthday hun @lalaakindoju Photocredit: @GazmaduStudios Makeup: @bemebeautystudio @jenniferumeh Hair: @hairbyugo Creative Direction: @lalaakindoju DBA: @kindredkreative Outfit: @adeysoile #adeysoile #wearadey #iwd #iwd2019 #balanceforbetter #morethanabloom

79 Likes, 0 Comments - Adéy Soile (@adeysoile) on Instagram: "She is a Super Woman She is More Than A Bloom She is Kemi Lala Akindoju; an award winning actor and..."

She is A Super Woman She is More Than A Bloom She is Elizabeth Oputa Elizabeth Oputa @elizabethpam A PR maven with 15 years of experience building brands for SMEs and large enterprises alike, as a result of her work she has won two ADVAN awards for Campaign of the Year and Best Digital Campaign. Currently she serves as the Manager of the Champagne brands for Moët Hennessy boasting of a Bachelor's of Science degree in Marketing from Fairleigh Dickinson University, New Jersey and a Masters of Business Administration in International Marketing, Strategy and Finance from Simon Business School in New York. It is in her very nature is to look at a brand, or a system, and ponder how it might be improved for the audience it is intended for. Coupled with a Professional Diploma in Digital Marketing, Elizabeth has successfully provided 360° marketing solutions for brands under the houses of Hewlett-Packard in California, Johnson & Johnson in New York, and Pfizer New Jersey amongst others. Although Elizabeth has extensive experience working with multinationals, most of her work post-grad has been working with SMEs in various industries including printing, beauty, advertising and oil. In 2016, Elizabeth was selected to be part of the inaugural class of the prestigious Africa Business Fellowship. Through this program she was placed in Nigeria to build branding and customer acquisition plans and drive retention for SMEs. In her free time, Elizabeth loves to plan events as a lifestyle connoisseur and also has a love for travel and fitness. Thank you so much for your support hun ❤️ @elizabethpam Photocredit: @GazmaduStudios Makeup: @BeMeBeautystudio @jenniferumeh Hair: @hairbyugo Creative Direction: @lalaakindoju DBA: @kindredkreative Outfits: @adeysoile #balanceforbetter #iwd #iwd2019 #adey #adeysoile #morethanabloom

109 Likes, 2 Comments - Adéy Soile (@adeysoile) on Instagram: "She is A Super Woman She is More Than A Bloom She is Elizabeth Oputa Elizabeth Oputa..."

She is Super Woman She is More Than A Bloom She is Temilade Aduroja @nikesgirlz @temilade3 Who at just 30 is a Vice President at Renaissance capital. She is a lead sub-Saharan African equity analyst, focusing on oil & gas and cement equities. She has 9 years of finance experience with a demonstrated history of working in the investment banking industry. Prior to joining Renaissance Capital in 2014, she worked at Standard Chartered Bank and most recently at PricewaterhouseCoopers, in the corporate finance department - focusing primarily on oil & gas M&A deals. In 2018 she became a rated analysts, placing 3rd amongst African (ex SA) analyst by the Financial Mail Ranking. She is also a mentor, mentoring Covenant University at the 2018 CFA Institute University Challenge and regularly mentoring young women who strive to start a career in investment banking. She speaks regularly at oil & gas conferences, and recently spoke at the 2018 Africa Oil Week in Cape Town speaking on - the role of global finance in the African Upstream. She has passed the 2 levels of the CFA exam. Thank you for your support hun @nikesgirlz 💖 Photocredit: @GazmaduStudios Makeup: @BeMeBeautystudio @jenniferumeh Hair: @hairbyugo Creative Direction: @lalaakindoju DBA: @kindredkreative Outfits: @adeysoile #adey #iwd #iwd2019 #balanceforbetter #morethanabloom #wearadey

173 Likes, 9 Comments - Adéy Soile (@adeysoile) on Instagram: "She is Super Woman She is More Than A Bloom She is Temilade Aduroja @nikesgirlz @temilade3 Who at..."

In a press release about the editorial, the brand said:

As a brand, Adéy Soile prides itself on supporting and striving to empower women to be the best versions of themselves and achieve all they can through our timeless pieces and our message.

Every year we run a campaign in partnership with respected women breaking grounds in their varying fields of work to honour women all over during International Women’s Day. This year we are working with an amazing group of super women who are breaking boundaries for the next generation; Funke Bucknor-Obruthe, Kemi 'Lala' Akindoju, Vimbai Mutinhiri, Elizabeth Oputa, Latasha Ngwube, Temilade Aduroja, Yagazie Eguare and of course our creative director Tinuade Soile.

Our theme for this year is “More Than a Bloom” which means that we are more than just a pretty rose/flower, we are strong with deep roots able to lift up others. This campaign depicts these women in their everyday working environment.

The collection used during this campaign produced by Adey Soile will be sold throughout the Month of March and 40% of the proceeds of sale will be donated to WARIF (Women At Risk International Foundation) a charity that supports the rehabilitation of young women who have suffered sexual and physical abuse.