French YouTuber hits peak with Everest documentary
The pitch is a classic: a young celebrity with no climbing experience and minimal training somehow scales Mount Everest, succeeding against some (if not all) odds.
French YouTuber Ines Benazzouz, known everywhere as Inoxtag, brought the story to life with a two-hour-plus documentary about his year preparing for the ultimate challenge.
Young fans queued around the block to get into a preview screening in Paris and it was seen more than 11 million times in its first 24 hours on YouTube.
The platform said it was “undoubtedly one of the biggest launches in the history” of YouTube in France, though a spokesperson contacted by AFP could not give a precise ranking.
The 22-year-old content creator started posting video game footage in his mid-teens and his livewire energy has since catapulted him to superstardom among young French.
He has more than eight million subscribers on YouTube and more than 10 million followers on other platforms.
“I’ve always liked to have adventures — when I was younger, they were on video games,” he told AFP in an interview before the release.
After obsessing over “Minecraft” and “Fortnite” for years, he said he wanted these experiences to be real.
– ‘Crazy goals’ –
Inoxtag posts relentlessly upbeat content and challenge videos like “30 seconds to save a life” or “Five days to walk across Corsica” but also professes a serious concern for the environment.
His film has the moments of tension and personal drama online documentaries are expected to serve up, while mixing in serious issues like over-tourism and pollution.
Fans have been in raptures over the movie, but the French press has not exactly embraced it.
The Liberation newspaper accused the filmmakers of erasing the work of the Sherpas, the Nepalese who help climbers with their ascents — though some later joined Inoxtag on stage in Paris.
Mountaineer and photographer Pascal Tournaire told L’Equipe newspaper the movie was “very egotistical” and said the YouTube star had not achieved any real feat.
On the other side of the ledger, Mathis Dumas, the climber who helped Inoxtag prepare for the ascent, told local media the young star had a “real love” for the mountain.
